What is a Vehicle Wrap?

What is a Vehicle Wrap?

Vehicle wraps come in many shapes and sizes. Any vehicle can be wrapped whether it is a bus, trailer, car, truck, or fleet. A full wrap covers the entire surface of a vehicle while a partial wrap only covers a selected portion of the vehicle.  If you decide to choose a partial wrap, the color of the car is used as a backdrop for the full design.  Vehicle wraps give your customers a better way to be seen and recognized as well as providing many opportunities to grab the attention of possible new prospects. Vehicle wraps are done with vinyl material which conforms to the shape of your car, truck, trailer, etc. without damaging the surface. Vehicle wraps allow you to cover the side and rear windows of the vehicle in the solid vinyl or perforated vinyl.  If you choose to go with perforated vinyl, you will have visibility looking out while still being able to see the design on the exterior of the vehicle.  You have the option of choosing one straight color or digitally printing your specific design on the wrap to make your vehicle stand out.


How effective is vehicle wrap advertising?

·         According to the Interstate Advertising Corporation, 74% of motorists are positively influenced by companies and products advertised on trucks.

·         Seven city buses get 600,000 impressions in 2 months.

·         Car or vehicle wraps have the potential to garner thousands of impressions each day, they last up to three years and cost, on average, between $2,000 and $4,000 for a standard vehicle.

·         The American Trucking Association states vehicle advertisements generate more than 600 visual impressions for every mile driven.

·         When comparing to television, outdoor signage on vehicles cost about $3.50 per thousand impressions, compared to about $24 per 1,000 for television.

·         It’s estimated that one wrapped vehicle will net between 30,000 and 80,000 mobile impressions per day, depending on how far and where the car is driven.

·         More than 95% of Americans are reached by media targeting vehicle drivers and passengers.

·         Federal Highway Administration study forecasts a high increase in the amount of time spent in personal vehicles and the number of trips per household.

·         Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.

·         30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.


How long will a vehicle wrap last?

A well cared for vinyl wrap can last for up to 5-7 years. The durability does depend on where you live and how you use it.  If you live in a location with extreme temperatures, lots of dirt and debris on the road, or other adverse conditions, or if you don’t care for your wrap, the lifespan will be shortened.