Where is the Value?

We were not the "cheapest" quote...

But we brought the highest value to the customer. When factors such as customer service, high quality materials, and proper time management are viewed as line items everyone loses. Every client / project has a required amount of service and cost associated with satisfaction. If you fail to recognize that need, the value of your capabilities is lost.

We recently completed a project that involved 200 plus units on a short timeline. Removal and install, ranging in age and size. Instead of letting our excitement lead us to an eager, minimal quote we had to ask ourselves if we were even capable of completing the task. In doing so we realized many factors of the project our customer had overlooked. And, we introduced our first tier of "value".

With a line of trust built and clear communication, the realities of the project were identified. Tighter deadlines meant a larger crew and increased margin for error. If we do not have time to do it right the first time, how are we going to find the time to correct any mistakes?

As in any project, mistakes happened. They were corrected, and the customer was made aware of the steps taken to eliminate future mistakes. The trust and communication we established early on allowed us to continue working without feeling like our profits had been minimized. And, the customer recognized the value in our services.

I think the underlying point is that some companies carry a greater value due to the business model they practice. It's not that you pay extra for customer service or competence, it's that all factors have been considered and represented fairly in the quote. This includes material, time and service..naturally. The buyer should dedicate just as much time in research. Lowest price can often mean overlooked details.

Your value is always in the details.

What is a Vehicle Wrap?

What is a Vehicle Wrap?

Vehicle wraps come in many shapes and sizes. Any vehicle can be wrapped whether it is a bus, trailer, car, truck, or fleet. A full wrap covers the entire surface of a vehicle while a partial wrap only covers a selected portion of the vehicle.  If you decide to choose a partial wrap, the color of the car is used as a backdrop for the full design.  Vehicle wraps give your customers a better way to be seen and recognized as well as providing many opportunities to grab the attention of possible new prospects. Vehicle wraps are done with vinyl material which conforms to the shape of your car, truck, trailer, etc. without damaging the surface. Vehicle wraps allow you to cover the side and rear windows of the vehicle in the solid vinyl or perforated vinyl.  If you choose to go with perforated vinyl, you will have visibility looking out while still being able to see the design on the exterior of the vehicle.  You have the option of choosing one straight color or digitally printing your specific design on the wrap to make your vehicle stand out.

 

How effective is vehicle wrap advertising?

·         According to the Interstate Advertising Corporation, 74% of motorists are positively influenced by companies and products advertised on trucks.

·         Seven city buses get 600,000 impressions in 2 months.

·         Car or vehicle wraps have the potential to garner thousands of impressions each day, they last up to three years and cost, on average, between $2,000 and $4,000 for a standard vehicle.

·         The American Trucking Association states vehicle advertisements generate more than 600 visual impressions for every mile driven.

·         When comparing to television, outdoor signage on vehicles cost about $3.50 per thousand impressions, compared to about $24 per 1,000 for television.

·         It’s estimated that one wrapped vehicle will net between 30,000 and 80,000 mobile impressions per day, depending on how far and where the car is driven.

·         More than 95% of Americans are reached by media targeting vehicle drivers and passengers.

·         Federal Highway Administration study forecasts a high increase in the amount of time spent in personal vehicles and the number of trips per household.

·         Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.

·         30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.

 

How long will a vehicle wrap last?

A well cared for vinyl wrap can last for up to 5-7 years. The durability does depend on where you live and how you use it.  If you live in a location with extreme temperatures, lots of dirt and debris on the road, or other adverse conditions, or if you don’t care for your wrap, the lifespan will be shortened.  

Tips For Maintaining Your Vehicle Graphics

Due to surface conditions, temperature or trim obstacles there may be some lifting, air bubbles or imperfections that occur during installation.

 

Hand Washing is Recommended

Avoid hard bristles or abrasive cleaners with any solvents.

Soft sponges or rags work best. Take extra care on matte finishes by using liquid dish soap.

Hand dry with a micro fiber cloth. Rinse with plenty of water from the top of the vehicle down. Be sure to pay extra close attention to any layered or textured applications.

If you notice any lifting or loose edges, be sure to schedule a follow up appointment.

 

Pressure Washing is Not Recommended
High pressure water can break any seals or seams applied to your wrap.
If water makes it's way beneath the graphics it will cause adhesive failure and shorten the life of your graphics.

Caution When Waxing or Polishing
DO NOT use any wax or polish on matte or textured finishes.
Excessive buffing can damage the natural finish of the graphic laminate.
Heat sensitive waxes can stain your graphics.  
Your wrap finish can be requested as Matte or Gloss. In which case there is no need to wax.
For most situations a simple hand wash will restore your wrap's finish.

Additional Tips
*Remove any tree sap, oil or residue as soon as possible to prevent stains or damage.
  Use isopropyl alcohol to remove oil, tar or any asphalt build up.

*Gas Spill - Wash off with soapy water immediately.
  Park in the shade or garage to prevent any UV damage.

*If your vehicle does not have a shaded storage area, it is best to rotate the direction  of exposure by switching parking spaces or direction. 

For additional wrap care instructions as suggested by 3M please click on the photo above.

For additional wrap care instructions as suggested by 3M please click on the photo above.

5 Tips for the Most Effective Vehicle Wrap Design

1.  Start with a 

  Qualified Brand

 Often small businesses believe their name in a fancy text serves as a qualified logo.

As most small businesses begin their entrepreneurial journey they fail to invest in brand development.  Your brand components and logo should be the primary focus of your wrap.

If your brand is not strong enough to stand alone it cannot carry the design of your vehicle wrap.  Most fast and furious wrap companies will not tell you if your brand does not qualify. The resulting product will gain little to no return on your investment. If your band is in need of repair or reinvention do not be afraid to qualify your brand for maximum effectiveness. Take the time to develop the tools needed for an effective wrap design.

2.  When Possible 

  Avoid Photographs

Photos seem to flood the wrap industry..."because we can".

Often new customers to the wrap market are amazed that a photo can be applied to a vehicle in such large scale. If your logo or brand components are strong enough to stand alone, there is no need for a photo.  In rare instances where a beautiful product shot is needed to pitch the latest gadget or whizdoodle, photographs can be helpful.  In the small business market your brand is more important than any product you sell.  On average, viewers only have 3 seconds to develop an impression of your wrap. They need to know your name. They need to understand your brand.  Leave the before and after photos for your brochure or website.

3.  Prioritize your message

  Who, What, Where

 Who are you?  What do offer?  Where can I find you when I am ready?

Effective brand elements and a memorable logo will tell the story of your business culture.

A clear tagline will describe your service or products.  The presence of a sole phone number or website lets your customers know to look for your phone number or website online.  In the days of hand lettered trucks and limited technology, your phone number might be the largest element of design.  In today's stream of instant Wi-Fi information most clients type in your name on a search engine to be spoon fed your address, phone number and website.  Rarely do we have the time to memorize or even write it down.

If you are lucky your intended target will take a smart phone picture of your wrap.  With hundreds of service vehicles on the highways, why not make it easy to be remembered.  Focus only on 3 to 4 elements and let the alphabet soup of over designed, text heavy wraps, disappear in the blurred background of traffic. 

4.  Compete Visually by 

  Designing to Separate Yourself

 Avoid Flames, Carbon Fiber, Chrome, Diamond Plate, and Camouflage.

If you are not designing the interior of a beat pulsing techno club then you should not be playing with the aforementioned group of misfits.  A creative color pallet.  A clear contrast map.  Strong font styles.  The proper use of negative space.  Simplicity will outshine the visual noise.  The wrap market is littered with visual clutter.  Let's be honest.  You cannot outdo the overdone.  Design something with impact that will be remembered.

5.  Simplicity brings the largest return on your investment

  Read Time, Legibility, Effectiveness

 With limited read time, legibility and effectiveness are the key factors of your investment. 

If your customers cannot read your message in 3 seconds your wrap is officially ineffective. 

Be sure your brand is understood and remembered. Your call to action must be clear.  If potential customers know who you are, what you offer and how you would like to be contacted your wrap design is effective. In 3 seconds you have made a visual impression that generates a lead with someone you have never even spoken to.  That is the beauty of an effective wrap design.  

*All vehicles shown were designed, printed, and installed by Digital D-Signs.

By Appointment Only

Do you have an appointment? 
Why should you?
 

We have always operated an open door, "walk-ins welcome" storefront.  Recently we started operating by appointment only.  This is a decision we struggled with over the last 10 years.  The biggest challenge is preventing the customer from feeling like we are too busy to help them.  So, our first task was to identify who our existing clients are. And, define who we wanted our new clients to be.  We found that too often we were putting off existing customers to focus potential customers. In the haste of taking on all new comers, we were overlooking existing projects. This became part of the culture of Digital D-Signs.  As a young company experiencing fast growth it was hard to recognize the problem.

Digital D-Signs is a small company capable of big things.  In order to maximize our potential, we had to learn to prioritize and focus on things differently. We now make appointments.

When we are working for you, you can be sure, you have all of our focus.  Every client of ours will have that focus and attention. An appointment lets you know, that we are not distracted.  We are not too busy.  We will not forget, and most importantly neither will you. Let's start every project with the focus and importance it deserves.  If we are too busy to do it right the first time, when will we have time to go back and correct it?  

After 10 years of being in business many hard lessons have been learned.  We have learned from our customers and have grown with them as well.  In the end, it is those relationships that are most valuable to us.  We seek new clients daily.  In doing so we look for long term business relationships. If we can't take the time to get to know our customers, how will we understand their needs?  

An appointment does not have to be a visit in person.  It can be a phone call, an email or simply taking the time to gather all of the project details before we get started.  It allows us to start things right. 

- Digital D-Signs